Tin building by jean-georges
Led experiential and creative production across the launch of Tin Building by Jean-Georges, translating a major new culinary destination into a multi-touchpoint campaign and physical experience. The program included Tiny Tin, a mobile activation traveling across the Hamptons and NYC, and culminated in a flagship opening celebration for 1,200+ guests featuring immersive entertainment, culinary programming, talent, and cultural moments throughout the 53,000-square-foot marketplace.
My role: Experiential Strategy · Creative Production · Agency Leadership · Budget Management · Launch Marketing
The food lab
Led the 2022 Seaport Food Lab presented by Chase Sapphire from initial creative conversations and brief through execution. Identified and programmed Pierce Abernathy, Christina Chaey, and DeVonn Francis across 12 intimate culinary experiences exploring food, culture, creativity, and community.
My role: Talent Curation · Programming Strategy · Creative Brief · Event Production · Sponsorship Integration
Seaport Scavenger huntOversaw creative ideation and execution of an interactive digital scavenger hunt in collaboration with Web3 infrastructure firm Moonpay. Oversaw the design of the web interface and artwork for NFT tokens by artist Johanna Kroft, execution of weekly prizes and collecting marketing data and creating all project documentation and recaps.
The Wing OOH 
Spearheaded The Wing’s first out-of-home brand campaign, promoting new locations opening in Brooklyn, San Francisco, Los Angeles, Seattle, Toronto, and London.
Glossier city marketing
Spearheaded community programming and experiential events to expand key U.S. markets beyond New York and L.A., leading regional activations and pop-ups. Notably launched Glossier’s first international pop-up in Toronto during TIFF, aligning with the debut of Body Hero, the brand’s first body care line, to maximize brand visibility and consumer engagement.