BRITT RICCA
Where creative strategy meets operational flow.
I help bring creative work to life with clarity, momentum, and intention.
With over a decade of experience in brand marketing and creative operations, I partner with teams to bridge the gap between vision and execution. From go-to-market campaigns and rebrands to content systems and launch plans, I bring structure to the process and soul to the work.
I've led cross-functional teams across beauty, wellness, hospitality, and real estate. I build scalable workflows, align stakeholders, and ensure every deliverable connects back to the bigger picture.
My approach is both intuitive and strategic. I move fluidly between the creative and the operational—translating ideas into timelines, briefs into builds, and strategy into something people can actually feel.
Whether you're launching something new or evolving what’s already in motion, I bring the kind of operational clarity and creative depth that helps brands move forward with focus and create with impact.
Where I Add Value
Creative workflow and project management — building systems, timelines, and processes that keep complex initiatives clear, collaborative, and on track
End-to-end campaign execution — leading integrated brand campaigns across OOH, digital, experiential, and influencer channels with precision and creativity
Launch strategy and rollout planning — developing high-impact plans for new brands, products, and spaces that drive awareness and engagement
Cross-functional team alignment — connecting marketing, creative, production, and leadership to ensure cohesive execution across every touchpoint
Influencer, press, and partnership programs — creating initiatives that expand brand reach, build community, and foster cultural relevance
Strategic translation — turning brand vision and strategy into actionable roadmaps, briefs, and creative output that resonates
Violet Office, Kim Hastreiter, The June, Howard Hughes Corporation, Tin Building by Jean Georges, The Seaport NYC, ZZ Driggs, The Nue Co, Evereden, The Wing, Glossier, Birchbox + more.
