Introduced The Wing to Washington, D.C. ahead of its first location outside New York through a mobile pre-opening activation designed to meet the city's future community before the doors opened. Produced the branded truck experience across D.C., distributing coffee, Milk Bar cookies, editorial, membership materials, and Wing-branded goods while building awareness for the forthcoming Georgetown location. Also led The Wing's first out-of-home campaign announcing the brand's next wave of U.S. and international expansion. Partnered with the media agency on placements and managed production between agency and internal creative teams across formats, specifications, asset delivery, and launch.