Forward-thinking creative strategy for brands in motion.
I partner with companies to build meaningful, future-aligned work—from high-impact campaigns to holistic brand evolution. My approach is grounded in intuition, informed by insight, and designed to resonate across real life, not just digital feeds.
With over a decade of experience in brand marketing and creative operations, I help teams move from idea to impact—bringing clarity, cohesion, and energy to the process.
From scrappy start-ups to established names, I specialize in turning vision into story, strategy into soul, and creative into connection.
I lead with creative intuition and back it with systems and strategy.
Whether you’re launching something new, evolving something established, or repositioning for growth, I bring the kind of cross-disciplinary thinking that helps you see the big picture—and move through it with intention.
This is creative strategy built to stretch.
Not just to meet the moment, but to shape what’s next.
Where I Add Value
Creative campaign leadership from ideation through execution—including OOH, digital, experiential, and influencer strategies
High-impact launch strategy for products, spaces, and experiences (e.g., The Tin Building, Glossier pop-ups, The Wing openings)
Influencer, press, and partnership programs that drive cultural relevance and brand engagement
Cross-functional collaboration and creative operations that bring clarity, efficiency, and momentum to complex projects
Client List
Marketing Strategy, 2024
STUFF by Kim Hastreiter
Creative Direction & Brand Strategy, 2024
The June
Creative Operations & Marketing Strategy, 2018 - 2024
Howard Hughes Corporation
Tin Building by Jean-Georges
seaport scavenger hunt
the wing ooh
glossier city marketing