Introduced The Wing to Washington, D.C. ahead of its first location outside New York, building awareness and connecting with the city’s future community. The launch began with a branded truck activation across D.C., offering coffee, Milk Bar cookies, editorial, membership materials, and Wing-branded goods, and expanded into The Wing’s first out-of-home campaign announcing its next wave of U.S. and international locations. Led production across both initiatives, working between agency partners and internal creative teams to bring the campaign to life across placements, formats, assets, and markets.