GOOGLESupported marketing and production for the 17th annual Doodle for Google, culminating in five finalist celebrations nationwide. Led the event agency producing the celebrations while coordinating talent, creative, communications, stakeholders, campaign assets, and program execution. The national program featured guest judges Giannis Antetokounmpo and Ashlie Crosson and received tens of thousands of student submissions. Led social launch production across 32 Google Doodles and 128+ assets, bringing major cultural moments to audiences across Instagram, YouTube, Facebook, and X while orchestrating creative development, approvals, regional readiness, asset delivery, and publishing.
Helped translate Glossier's digital community into physical experiences as the brand expanded into new markets, producing locally relevant pop-ups, temporary retail environments, community dinners, and tastemaker programming. Each market became an opportunity to introduce the brand IRL while building relationships with the creators, customers, and communities already shaping the city
Built relationships with makeup artists and celebrity teams to create cultural visibility around major entertainment moments, including the Golden Globes, Academy Awards, TIFF, and Emmys. The strategy included introducing Cloud Paint through makeup artists on the 2017 Oscars red carpet—turning product seeding and talent relationships into a highly visible launch moment.