Led experiential and creative production across the launch of Tin Building by Jean-Georges, helping bring the 50,000-square-foot culinary destination to life through an integrated campaign and series of experiences designed to build anticipation across New York. The launch began with a talent-led campaign featuring Katie Holmes, Laila Gohar, Richie Shazam, and Coltrane Curtis and family, and extended into the physical world through Tiny Tin, a custom mobile experience traveling across the Hamptons and NYC, and a citywide chef takeover spanning Yankee Stadium, the High Line, and Times Square. The program culminated in a flagship opening celebration for more than 1,200 guests, transforming the Tin Building into an immersive evening of food, performance, entertainment, and hospitality.