The Seaport As part of the Howard Hughes Creative Studio, worked at the intersection of brand marketing, creative, and production, helping translate marketing strategy into campaigns and experiences and carrying ideas from brief through execution. Served as a bridge between marketing and creative teams, leading project management and production across campaigns, photo and video shoots, OOH, experiential, and physical brand touchpoints.
For The Seaport’s “Get Lost. Find New York.” campaign, led creative production for a six-month campaign designed to reintroduce the historic neighborhood as a destination for food, culture, fitness, nightlife, and discovery. The campaign unfolded across four phases of creative and multiple photo and video shoots, extending across social, digital, and OOH throughout New York City — including subway station takeovers, wildpostings, billboards, bus and taxi placements, and short-form films.
Developed and produced experiential and cultural programming across New York’s The Seaport, working at the intersection of art, technology, community, and place. Programming ranged from large-scale public art and artist commissions — including installations by Wade and Leta and Tin & Ed’s We Come in Peace at Pier 17 — to digital-art exhibitions and emerging-technology experiences at 3fivetwo Gallery, a physical space exploring the intersection of AI, creativity, and IRL experience. The work extended into brand partnerships, including a $350K collaboration with MoonPay that transformed the neighborhood into an interactive Web3 scavenger hunt connecting physical installations, original digital artwork, local businesses, and community participation.
